Online Advertising Costs 2021

  • Sachin
  • January 8th, 2021.

The upper hand of investing in online advertising is that marketers get to choose from a myriad of options. However, the only way to be successful in digital marketing is when you select the right platform. This would depend on your goals, target audience, and the most critical factor — budget. 

If online advertising costs are still a blur to you, you’ve come to the right place. Read on to learn more about the most commonly-used online marketing platforms and their costs. 

Online Advertising Costs: Google AdWords

Google AdWords is one of the biggest online advertising platforms. Investing in Google AdWords means you’ll get an advantage as Google is the top search engine today. 

Most consumers would type in the product or service on search engines before buying. For instance, if you’re searching for “acne treatment new jersey,” this will pop up on Google. You can quickly determine if they are paid ads because of the “Ad” indicator before the website URL. 

Google ads are the paid advertising you see on top of the search results. Some are also displayed on the top, side, or bottom of a web page. Here’s an example from Freepik:

Google ads are displayed according to the winning bid. When a user types “acne treatment new jersey,” here’s how Google’s algorithms do the auction:

How much does Google AdWords cost?

Now comes the fun part and the question you want to be answered most: How much does Google AdWords cost? To give you a straightforward answer — it depends on a lot of factors.

Google Ads is divided into two: Search network and display network. The former is based on the user’s typed query. While the latter is based on the page, the user is visiting. Examples of ads in the display network are banner ads that appear on a web page. Both networks are considered as PPC (Pay-Per-Click) advertising, which means advertisers only pay whenever a user clicks on the ad.

Once the auction begins, Google will calculate your Ad Rank by considering your maximum bid and quality score.

The upper hand of investing in online advertising is that marketers get to choose from a myriad of options. However, the only way to be successful in digital marketing is when you select the right platform. This would depend on your goals, target audience, and the most critical factor — budget. 

If online advertising costs are still a blur to you, you’ve come to the right place. Read on to learn more about the most commonly-used online marketing platforms and their costs. 

Online Advertising Costs: Google AdWords

Google AdWords is one of the biggest online advertising platforms. Investing in Google AdWords means you’ll get an advantage as Google is the top search engine today. 

Most consumers would type in the product or service on search engines before buying. For instance, if you’re searching for “acne treatment new jersey,” this will pop up on Google. You can quickly determine if they are paid ads because of the “Ad” indicator before the website URL. 

Google ads are the paid advertising you see on top of the search results. Some are also displayed on the top, side, or bottom of a web page. Here’s an example from Freepik:

Google ads are displayed according to the winning bid. When a user types “acne treatment new jersey,” here’s how Google’s algorithms do the auction:

How much does Google AdWords cost?

Now comes the fun part and the question you want to be answered most: How much does Google AdWords cost? To give you a straightforward answer — it depends on a lot of factors.

Google Ads is divided into two: Search network and display network. The former is based on the user’s typed query. While the latter is based on the page, the user is visiting. Examples of ads in the display network are banner ads that appear on a web page. Both networks are considered as PPC (Pay-Per-Click) advertising, which means advertisers only pay whenever a user clicks on the ad.

Once the auction begins, Google will calculate your Ad Rank by considering your maximum bid and quality score.

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